Users will soon have a updated setting that allows them to lessen the quantity of AI-created videos appearing in their feeds. This initiative comes as the company revealed that it now features in excess of 1 bn content made with AI.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a widespread rollout. This shift comes amid a increase in AI-generated material, spurred by recent content generation software.
AI Content on Other Platforms
Recent reports that approximately 10% of the quickest rising video streams on a competing service primarily display clips produced artificially. A significant portion of this content is classified as mass-produced AI material, a label for inferior, factory-style content that is often illogical or surreal.
Based on user feedback that many people like content created using AI tools, including computer-generated images to science explainers, and we aim to provide users the ability to increase or decrease of that, depending on their own preferences,” commented a spokesperson.
AI on the Platform
TikTok disclosed that there are now 1.3 billion videos on its service labeled as made with AI. In total, over 100 million videos are uploaded to the app every day, making AI content a limited percentage of its complete catalog.
User Control Features
Viewers will be capable of reduce or increase the amount of artificial media they view by accessing the topic control feature in the app and selecting “AI-generated content”. Further subjects that are already be controlled under the setting encompass politics, fashion, beauty, and choreography.
AI Disclosure Rules
The platform’s rules require content makers to label “realistic” artificially created content, and it forbids dangerous deepfakes of celebrities or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
Additionally, the platform will from now on add an “AI-made” tag to content made using its proprietary AI systems, or flagged by an collaborative effort for spotting AI-generated material. This action is intended to deter users from seeking to bypass the labeling process.
AI Literacy Programs
The company is additionally introducing a two million dollar educational fund for professionals and organizations to develop learning resources about using AI responsibly. This program will assist charitable organizations focused on training coding and technology.
Content Safety Approach
The platform has justified its moderation strategy, amid controversy over plans to lay off numerous content moderators in the United Kingdom. TikTok is planning to reduce a significant number of roles in its trust and safety division in its British office, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most graphic content before it is viewed by humans. The company stated a 76% decrease in explicit and harmful content handled by human moderators over the previous year due to intervention by its AI tools.
“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is really helping us work at speed.”
